Apple Store
Okay, how awesome is the new Apple store in New York City going to be? Because I've heard some absolutely ridiculous things about it.
If you don't already know, Apple's opening a huge retail store this week in downtown Manhattan. The store's almost entirely underground. The entrance, however, is a huge (three story) glass cube with a staircase and elevator in the middle. You walk into the cube and travel down on the stairs or elevator to enter the store itself. The cube looks pretty awesome - there's even a huge, illuminated Apple logo suspended in the center.
The store itself is 20,000 square feet in area. Holy. Crap. That's enormous! My house is less than 3,000 square feet. My ENTIRE house. It doesn't seem like Apple really makes that many different products that they would need that much showcase space. Can you imagine 10,000 square feet devoted to iPods? I love iPods and all, but... unnecessary.
As if the size wasn't enough, Apple has announced that the store will be open 24 hours a day, seven days a week. It will never close. Whaaat?! Why does an Apple store need to be open at 4:00 AM? I know New York doesn't sleep, but that's just over-the-top. I've even heard rumors that some rather popular band will be making a surprise performance at the grand opening tonight.
If you ask me, this whole thing - the store, the cube, the size, the hours - all adds up to Apple showing off it's incredibly successful few years. With the iPod, the company has truly turned around. It's a veritable powerhouse now. And with the new products on the horizon that I've been hearing rumors about, their newfound empire is only going to grow. And grow. And grow.
If you don't already know, Apple's opening a huge retail store this week in downtown Manhattan. The store's almost entirely underground. The entrance, however, is a huge (three story) glass cube with a staircase and elevator in the middle. You walk into the cube and travel down on the stairs or elevator to enter the store itself. The cube looks pretty awesome - there's even a huge, illuminated Apple logo suspended in the center.
The store itself is 20,000 square feet in area. Holy. Crap. That's enormous! My house is less than 3,000 square feet. My ENTIRE house. It doesn't seem like Apple really makes that many different products that they would need that much showcase space. Can you imagine 10,000 square feet devoted to iPods? I love iPods and all, but... unnecessary.
As if the size wasn't enough, Apple has announced that the store will be open 24 hours a day, seven days a week. It will never close. Whaaat?! Why does an Apple store need to be open at 4:00 AM? I know New York doesn't sleep, but that's just over-the-top. I've even heard rumors that some rather popular band will be making a surprise performance at the grand opening tonight.
If you ask me, this whole thing - the store, the cube, the size, the hours - all adds up to Apple showing off it's incredibly successful few years. With the iPod, the company has truly turned around. It's a veritable powerhouse now. And with the new products on the horizon that I've been hearing rumors about, their newfound empire is only going to grow. And grow. And grow.
posted by Andrew at 3:28 PM
2 Comments:
well, if there are two places for excess in this world, they're new york city and vegas. Anyway, does Apple have big home entertainment centers yet? because if they're going to have a bajillion square feet, might as well fill it with something a little bigger than the ipod video :-/
holy shit! I want to go there! I'm going to make a trip to new york just to go there. I wish it was there right now because I lost my damn ipod headphones and I need to buy another damn pair.
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